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Category Archives: SEO

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Should I Migrate My Blog Over To HTTPS?

Content Marketing, Digital Marketing, SEOBy Alice EmersonSeptember 5, 2018

The difference between HTTPS and HTTP can appear quite confusing at first, but it’s actually super easy to understand (at a basic level). We look at what HTTPS is, why it’s better, and if you should use it on your blog.

What Is Keyword Density? And Why Does It Matter?

Content Marketing, Digital Marketing, SEOBy John TownsendJuly 23, 2018

Keyword density used to be one of the hottest topics in the world of SEO. Aiming to hit the perfect percentage without creating rubbish content was a skill that copywriters had honed over many years – but now, it’s worthless…

SEO 101: What Are Longtail Keywords?

Digital Marketing, SEOBy Alice EmersonJune 21, 2018

You can’t go anywhere in the world of SEO without hearing about longtail keywords, they’re one of the most important (and effective) targeting strategies in the industry. Here’s what they are (and how they work).

A Blogger’s Basic SEO Checklist

Blogging Basics, Digital Marketing, SEOBy Alice EmersonMay 7, 2018

There’s no better traffic than organic traffic from Google. If you want a long-term passive stream of highly targeted visitors then these are 5 essential SEO tips you need to ensure you’re actioning.

Conquering The Word Count: Does Size Really Matter?

Blogging Basics, Content Marketing, Featured, SEOBy John TownsendOctober 5, 2017

When it comes to content – size matters. But how many words should you be aiming for with each post? What’s too short? (and what’s too long?). We explain all in our ultimate guide to mastering content marketing word counts.

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